We don't build websites.
We build lead infrastructure.
YMA Agency is a New Zealand-based studio building the system that sits behind a business — the capture, follow-up, pipeline and booking that turns enquiries into booked work. Founded by Kaiden Morunga, built for the trades, real estate and hospitality businesses that generate demand but lose it in the gap.
Built from the gap every service business lives in.
YMA started with a simple observation: most New Zealand service businesses don't have a lead problem. They have a follow-through problem. The phone rings while the owner's under a house. The enquiry lands in an inbox that gets checked at 8pm. The quote goes out and is never chased. The job — and the lifetime value behind it — walks to whoever answered first.
Kaiden spent years watching good operators lose revenue they'd already earned — not because they weren't skilled, but because no one had built the system that catches, qualifies and closes the work they generate. So YMA was built to be that system: not a website shop, but the infrastructure that makes every enquiry count.
Today YMA builds that infrastructure for trades, real estate and hospitality businesses across New Zealand — mobile-first, fast to deploy, and scoped to each business rather than sold off a shelf.
Four principles behind every build.
Systems over hustle
The businesses that win don't work harder at follow-up — they build a system that does it for them, every time, without forgetting.
Speed is the lever
The first business to respond wins the majority of enquiries. We engineer your response time down to minutes, not hours.
Clarity before commitment
Every engagement starts with a written scope — deliverables, fees, timelines and cancellation terms agreed before any work begins.
Built around your tools
We don't rip out what works. We connect your existing CRM, calendar and software into one system that actually runs together.
Three sectors. One system.
The same lead infrastructure, adapted to the way each industry actually sells.
Trades
Emergency and project work where the speed of your first response wins the job.
Real Estate
Buyer and seller relationships nurtured through the silent months between enquiry and transaction.
Hospitality
Every booking, confirmation and review captured — protecting perishable revenue nightly.
From leak to system in four steps.
We audit the leak
On a free 30-minute call we map where your enquiries come in and exactly where they're going cold.
We design the system
A custom lead infrastructure scoped to your team, tools, lead volume and the sectors you serve.
We build and connect
Conversion website, capture forms, CRM pipeline, instant SMS/email follow-up and booking automation — wired together.
You see the pipeline
Every lead tracked end-to-end. You know where each one came from, where it sits, and what closed.
Stop losing leads while you're on the tools.
Book a free 30-minute consultation. We'll map your lead process, find the leaks, and show you what the right system looks like — whether you work with us or not.