While you're on the tools,
you're losing revenue.
Most NZ service businesses generate enough demand. The problem is what happens after the enquiry arrives. Slow response. No system. Revenue handed to competitors daily.
Every missed call while you're on site is a job your competitor just booked.
Good leads are disappearing into your inbox.
You're generating demand. The leak happens after the enquiry lands — and it's costing real money every week.
Missed calls go cold instantly
By the time you call back, they've booked a competitor. Speed is everything.
Slow follow-up kills conversion
Slow replies give potential customers more time to choose another business.
Zero pipeline visibility
No idea where leads are, where they came from, or why they didn't convert.
Ad spend with no follow-through
Paying for leads that disappear — no system behind them to close.
One connected system. Every lead accounted for.
We connect your website, lead capture, CRM, follow-up and booking into one precise customer journey.
Conversion Website
Mobile-first. Built to turn visitors into enquiries.
Smart Lead Capture
Forms that qualify leads before the first call.
CRM Pipeline
Every lead tracked. Full visibility. Nothing forgotten.
Instant Follow-Up
SMS + email fires the moment an enquiry lands.
Booking Automation
Qualified leads booked directly into your calendar.
Tracking & Reporting
Know what works. Know where every job came from.
The cost of being on the tools.
Drag the sliders to match your business. See the recovered revenue an automated lead system unlocks — in real NZD.
Calculate the exact revenue you lose to slow follow-up
When you're on the tools or driving between jobs, calls slip. See how much recovered revenue the YMA automated pipeline unlocks.
Watch a lead move through your system.
From first tap to booked job — see exactly how the YMA pipeline handles a customer while you're busy on site.
See the exact lead flow in action
Pick your sector to preview how the automated 4-stage pipeline handles your customer while you're busy on site.
High-converting, ultra-fast NZ page with 1-click quote intake & emergency tag.
System confirms inquiry, asks 2 qualifying questions, holds the lead warm.
Customer picks a site inspection slot straight into your synced calendar.
Job logged with full history, photos, and automated follow-ups until won.
"Hi, looking for urgent hot water cylinder replacement in North Shore Auckland. Water leaking into hallway."
Built for trades. Adapted to your sector.
One lead system, tuned for the way your industry actually works. Core setup targets 2–4 days once access, content and scope are confirmed; custom work is scheduled in your proposal.
Service businesses on the tools — emergency and project work where the speed of your first response wins the job before a competitor even calls back.
Plumbers & Gas
Emergency & hot water lead capture with instant SMS response and quote follow-up sequences.
Electricians
Residential & commercial enquiry pipeline with automated qualification and booking flows.
Builders
Project enquiry intake, multi-step qualification and a structured quote journey — automated.
Roofers
Lead capture, instant follow-up and seasonal campaign automation for roofing businesses.
Landscapers
Full booking journey with seasonal triggers, follow-up reminders and a quote pipeline.
Painters
Enquiry capture, automated quote follow-up and re-engagement sequences for painting companies.
Tree Services
SMS-first response, pipeline management and job booking automation for arborists.
Drainlayers
Emergency response lead flow, instant SMS follow-up and quote tracking pipeline.
Don't see your sector?
We scope custom lead systems for any service business in New Zealand.
Field notes on turning enquiries into booked work.
In-depth, practical articles on lead capture, automated follow-up and booking automation — written for NZ trades, real estate and hospitality.
TradesThe Missed Call Is Costing Your Trade Business More Than You Think
Every unanswered enquiry while you're on the tools is a job your competitor just booked. Here's the real cost — and how an automated lead system closes the gap.
TradesWhy Your Quotes Go Cold — and the Follow-Up Sequence That Closes Them
Sending a quote is not the end of the sale. It's the start of a follow-up window most tradies never use. Here's how to automate it.
Real EstateReal Estate Leads Don't Go Cold — They Go Quiet. Here's How to Nurture Them.
A buyer enquiry today might not transact for six months. The agents who stay top-of-mind through automated nurture are the ones who collect the commission.
Not a package. Built for your business.
Every system is scoped after your strategy call. No guesswork. No generic packages.
Your written proposal confirms setup and monthly fees, currency, GST treatment, included work, revisions, delivery dates and support. Ad spend, usage charges and third-party subscriptions are listed separately.
Scoped after your strategy call based on your business size and lead volume.
- Conversion Website
- Smart Lead Capture Forms
- CRM Pipeline Setup
- Automated SMS + Email Follow-Up
- Reporting Dashboard
- NZ-Based Support
Scoped to your requirements after discovery, with deliverables agreed in writing.
- Everything in Foundation
- Advanced Lead Qualification
- Multi-Channel Follow-Up Sequences
- Full Booking Automation
- Google & Meta Ads Setup
- Advanced Analytics
- Priority NZ Support
For businesses ready to hand off their entire marketing and lead operation to YMA Agency.
- Everything in Growth
- Full AI Backend Management
- Blog & Social Content Creation
- Ad Campaign Management
- Reputation Management
- Dedicated Account Manager
- Monthly Strategy Sessions
We've heard the objections.
Good. A website is step one. The value is what happens after someone enquires — most businesses have nothing there. That's where the money is.
Then the next step is measuring how many enquiries turn into booked jobs. We help track follow-up and find where opportunities are lost.
Start with a 30-minute call. We agree the scope, then collect the access, content and approvals needed to build your system.
We agree deliverables, reporting and cancellation terms in writing before work starts. We do not guarantee a fixed number of leads, bookings or sales.
We build around what you have. We connect existing tools into a system that actually works together.
Core setup targets 2–4 days once access, content and scope are confirmed. Custom websites, integrations and advertising may take longer; your proposal confirms the schedule.
Straight answers.
Is YMA Agency just a website company?+
No. The website is one component. The value is the system — lead capture, automated follow-up, CRM and booking that turns visitors into paying customers.
Why no public pricing?+
Because every build is different. A sole-trader plumber and a 10-person building company have completely different requirements. We scope after the call — you pay for exactly what you need.
What does the strategy call involve?+
A free 30-minute video call. We review your lead process, identify where enquiries are lost, and show what a system looks like for your business. No pitch, no pressure.
Do I need to replace software I use?+
Not necessarily. We build around existing tools — Tradify, Google Calendar, your current systems. We only replace what genuinely isn't working.
What's the cancellation policy?+
Your proposal states any minimum term, notice period and cancellation charges before you commit. Setup fees, ongoing support and advertising are itemised separately.
30 minutes to full clarity on your lead system.
We map out where your process is leaking and what the right system looks like. No pitch. No pressure. Just clarity.
Audit your current lead process
Where enquiries come in — and where they're getting lost
Design your custom system
Built around your team, tools, lead volume and goals
Leave with a clear plan
Whether you work with us or not — the clarity is free